5 Years of Expique

Written by Team Expique
Published: February 11, 2019

Where did the last 5 years go? On Feb 6, 2014 we officially launched Expique and our website. This had been the result of 5 months of planning, setting up the business as a Licensed Tour Operator, and developing our 2 initial tours. 5 years ago Bangkok was in the middle of political protests and a coup followed a few months after we launched! Some may say not a great time to start – but by investing at this time perhaps we came out better than existing companies who cut back.

I still remember James – our first real client –  i.e. someone who paid us! Strangely he was not after any of the tours we listed on our website which left us a little bit unsure of what to offer but in the end he had a fantastic day in Ayutthaya with Esso. The next day he booked our Diversity & Harmony Tour. Yes! He even recommended us to people a few months later. Bingo!

The first year was great! We did not have many customers, but I got to meet and remember most of them.  Meeting guests is what I like most about running Expique – hence it was great! People booked us because we appeared unique – if only more people wanted unique! Fortunately for survivals sake we started to get more customers (but at a cost of going a little more mainstream), and I only wish I could meet and remember all our customers now.

Our Bangkok Night Lights Tuk Tuk Tour started to take off. It was only after about 6 months when we kept bumping into them, that we realized that another company had launch an overlapping tuk tuk tour about 1 month before us and unintentionally Bangkok Food Tours, a company that I had always admired, had become our main competitor. The reality is that together we have grown the “Tuk Tuk Tour” category in Bangkok and by competing I believe we have actually grown together, and managed to create a sustainable business around tuk tuk tours. Unfortunately, many more companies have now started offering similar evening tuk tuk tours as a result, but we still think we are the best!

We have always tried to innovate to stay true to our goals to be unique and innovative, sometimes successfully and sometimes less so:

  • We were the first to put transparent roofs on our tuk tuks to make a better sightseeing experience and for 3 years remained the only ones.
  • We introduced uniforms for our drivers to make them look more professional.
  • We had fun through special tuk tuk tours like our Santa Tuk Tuk Tours at Xmas and each year we get more creative with our decorations – December 24/25 last year were our busiest days ever.
  • We organised a completely new type of regular cultural events under our Random Thainess initiative which sadly is indefinitely on hold.
  • We launched The Market Experience, which slowly evolved into the most unique cooking school in Bangkok. More exciting things to come in the market.
Expique's Santa tuk tuk drivers in 2018

We never intended to become a food experience company but by slowly adapting to customer interests  and opportunities, we have actually become a true food experience company by offering both food tours and cooking classes.

The last year the hard work paid off and we won several awards including being named in the TripAdvisor’s Travelers Choice Awards as the Number 1 experience in Thailand.

Expique Awards in 2018

However, what remains our proudest achievement is to see how the team has grown and that now we provide regular income for about 60 people: 9 full time staff, 18 freelance guides, 30 regular tuk tuk drivers, several vendors in the Flower Market, and 1 Zoom.

Expique Team 2017

Thanks to everyone who has been part of the team over the last 5 years. A special thanks to the following who have got us to where we are:

  • Sunisa and Namo who provided the stability and support during our first 2 years.
  • Natt, Esso and Jib who were our earliest guides.
  • Thida and Fern who were the stability in year 3 (when we really started to grow).
  • Alyssa – my partner in The Market Experience.
  • Thanks to Dha and all the current staff and guides who are now helping us prove that we can move from a small company to a bigger one.
Expique Team 2018

Finally, a big thanks to all our customers and who have trusted us to show them Bangkok, as well as our partners who have trusted us with their clients.

Over the next year and next 5 years there is a lot more to come. One big launch coming in March. Watch this space!

For now, Happy 2019 and Happy Year of the Pig.

Simon and Perasa.

(Owners of Expique)

Explore Thailand with Expique

At Expique our mission is to help people discover the real Bangkok (and beyond) and the local cultures. Our current focus is to provide the best content available to plan a trip and discover Thailand.

Prior to COVID-19 our focus was on offering a range of experiences in Bangkok including our award winning Bangkok Night Lights Tuk Tuk Tour.

For now however, our focus is on creating amazing content instead.

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Expique is an award-winning food and tuk tuk tour operator and content creator based in Bangkok and content creator.

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